Email marketing is a cost-effective way to communicate with and reach out to potential customers. While people can be skeptics of email, those who utilize it as a marketing tool know its potential.
The shaky economy that put many contractors, commercial builders and small businesses in survival mode, has finally stabilized. Today, the residential construction industry is regaining power, but a competitive market accompanies the growing demand for building services.
If you’re in the building industry, then we have excellent news for you. Recent statistics show that housing demands are on the rise, with expenditure expecting to hit $900 billion this year. Analysts expect positive employment gains, better finances, and attractive interest rates to push more buyers into the market.
Let’s be honest: the Internet is probably the best thing that ever happened to business in the last decade. Through online advertising, you can reach out and connect with your ideal customer, both locally and across the world. Online advertising also enables you to save resources, regardless of whether in terms of time, money, or workforce, all with the added benefit of increasing your productivity and sales.
When it comes to building a business in the landscaping industry (or any other industry for that matter), there’s no universal recipe for success. Linear progression does not exist.
Social media today is one of the best tools for creating brand awareness and connecting with prospects. However, when it comes to generating leads and sales, other channels can be better suited for these goals, such as email marketing or pay-per-click advertising. After all, people don’t buy products after seeing a Facebook post, right? Well, not necessarily. If done correctly, social media can do more than just allow you to reach out to and engage with an audience. It can also help you generate leads and speed up your growth. According to recent reports, businesses that use social media for lead generation can see as much as a 24% increase in revenue.
Owning a business in the overcrowded landscaping industry is not for the faint of heart. You need persistence, determination, and a strong mind to withstand the day in, day out work.
There are 1.13 billion daily active users of Facebook and over 50 million brands that try to reach out to them to promote themselves. It’s not an exaggeration, therefore, to say that Facebook is a pretty crowded space.
There are many facets associated with running a building business. Of course, you need to track your costs, materials, expenses, and avoid shortages.
In order to keep finances in line, it is important to maintain a positive cash flow. When your business has a positive cash flow, it is running smoothly. Use these 9 tips to find out how.
The old way of reaching out to prospects and promoting your business is no longer effective. Customers have gotten better at tuning out sales messages. They use TiVo to skip through commercials and ad blockers to block brand messages.