There are 1.13 billion daily active users of Facebook and over 50 million brands that try to reach out to them to promote themselves. It’s not an exaggeration, therefore, to say that Facebook is a pretty crowded space.
So, why should your small construction company invest the time, effort, and resources to promote itself on this social network?
After all, with so many businesses fighting for attention, it can be difficult to stand out, but here’s the thing: customers expects you to be on Facebook. Moreover, if done correctly, Facebook advertising can help you expand your reach, drive sales, and accelerate growth. But do notice the keyword “correctly?”
How can builders correctly promote their businesses on Facebook?
Here are a few ideas to get you started:
1. Set up Your Profile
Not only can a Facebook page serve as a business card for attracting new customers, but it can also be used to connect with potential customers and build a meaningful relationship with them.
You should first make sure to create a comprehensive profile by providing all the necessary information about your business. Write a short and sweet company description and don’t forget to include a link to your website. Provide full contact information, from your address, phone, and email address to your working hours.
2. Build Your Audience
Once a Facebook page is up and running, you can start building your audience.
Before you promote yourself to new customers, make sure that those who are already using your services know that you’re on Facebook.
Send them an email telling them about the new journey you’re embarking on and ask them to follow your business on Facebook. Promise them that, in return, they’ll get valuable content and a lot of special offers. You can also connect with them directly through Facebook by sending them invitations. Another method for promotion is to share your page directly on their timeline, although this could be perceived as being a bit invasive.
Another excellent idea is to follow other businesses that may need your services in the future. If your content catches the attention of their staff members and matches their needs, they might contact you.
Remember to focus on the quality of your interactions and not on the number of “Likes.” Essentially, it will be that the better the quality of your leads, the higher the probability of their conversion.
3. Create Valuable Content
As mentioned before, Facebook can be an amazing tool for business growth, but you need to provide prospects something in return for their Likes and Shares. That something, of course, is quality content.
Don’t use Facebook just you promote your construction company. Seeming like an overly aggressive salesperson is a sure way of driving prospects from your business. Instead, focus on educating your audience. Offer information about the latest trends, provide entertaining content, and seek to elicit curiosity about your business and projects. Make sure always to include relevant keywords and phrases which your prospects might look for when in need of your services.
4. Consider Facebook Advertising
If you’re eager to boost your page and expand your reach, then you can try paid advertisement.
One of the best things about Facebook advertising is that it allows you to target your prospects with great accuracy. In that way, you can ensure that your message only gets to people who are most likely to respond to it and take action.
Another advantage is that Facebook advertising won’t burn a hole in your wallet. Reports show that one click can cost you as little as $0.24. So, spending $50 on Facebook ads could yield as many as 208 clicks.
5. Keep Track of Your Performance
Marketing via social media essentially comes down to trial and error. Nothing will work for everybody, especially with regard to certain industries. That’s why it’s important to test different types of content, days, hours, and so on to determine what best attracts the members of your intended audience. Then use the insights you collect to tweak and improve your strategy.
No matter what business you’re in, people expect you to be online. Although crowded and noisy, Facebook can still provide an excellent way for builders to market their companies. Due to its sheer size, this social network provides countless opportunities to interact with an audience, expand your reach, and grow your business. You just need to get smart about how you use this information platform.