Social media today is one of the best tools for creating brand awareness and connecting with prospects. However, when it comes to generating leads and sales, other channels can be better suited for these goals, such as email marketing or pay-per-click advertising. After all, people don’t buy products after seeing a Facebook post, right? Well, not necessarily. If done correctly, social media can do more than just allow you to reach out to and engage with an audience. It can also help you generate leads and speed up your growth. According to recent reports, businesses that use social media for lead generation can see as much as a 24% increase in revenue.
There are 1.13 billion daily active users of Facebook and over 50 million brands that try to reach out to them to promote themselves. It’s not an exaggeration, therefore, to say that Facebook is a pretty crowded space.
There are many facets associated with running a building business. Of course, you need to track your costs, materials, expenses, and avoid shortages.
In order to keep finances in line, it is important to maintain a positive cash flow. When your business has a positive cash flow, it is running smoothly. Use these 9 tips to find out how.
You probably understand the importance of driving qualified traffic to your construction business, but how can you ensure that the people who land on your page are qualified and not just fly-by visitors who waste your resources and increase your bounce rate?
Perhaps the biggest mystery in entrepreneurship is why some of the businesses that seem to do everything right still fail.
In the construction industry, the prospects are even grimmer than in others. Although the market has made an impressive recovery since the 2008 financial crisis, most companies still find it difficult to appropriately scale and succeed. In fact, reports show that only 47% are still operating after four years.
Earlier this year, the Construction Marketing Association asked how construction professionals nationwide had planned their marketing budgets for 2017. In response, 96.4% of them said that they want to increase their marketing efforts, and a vast majority stated that they planned to boost investments in their online presence.
When you know a trade extremely well and have made a name for yourself, the next logical step is to take matters into your hands and launch your business.
That’s easier said than done.
Here’s the hard truth; there is no startup fairy who will sprinkle magical dust on your small business and ensure its success. Building and growing your construction company takes hard work, focus, persistence, and the power to continue when everything seems to be crumbling around you.
Over the past two years, the number of jobs in the construction industry has increased by at least 20,000 a month, which means that just last year alone, about 300,000 new positions were created. In spite of these promising statistics, contractors often complain about the shortage of skilled workers and the effects this has on their businesses.
Construction is currently one of the world’s fastest-growing industries. According to one study, the volume of construction output will increase by 85% by 2030, reaching a staggering $15.5 trillion. In other words, the construction industry will account for close to 60% of all global growth.
Your company’s brand and image are much more than a logo. It is the feel and experience potential clients expect to have with your business. Use this infographic to find out the 5 best ways to help brand your building business.