Defining Your Future: The Construction Company’s Guide to Strategic Planning (P2)

Strategic planning should a be a regular process that construction companies undergo to best define their future. As discussed in part 1 of our Strategic Planning guide, your strategic plan will be vital for keeping your company on task, identifying areas for improvement, making course corrections, avoiding pitfalls, and ultimately heading in the right direction.

5 Time Tested Marketing Strategies to Grow Your Construction Business

The construction industry can be a tough one to crack. Competition is fierce, and established relationships can make it hard for newcomers to enter the market. Construction marketing requires its own unique strategies and approaches. However, don’t let these challenges discourage you. By using tried-and-true strategies to grow your business, you stand a high chance of securing success.

Targeted Landing Pages are Important to Your Construction Business

Online marketing is one of the most popular ways of bringing new clients to your construction business, but it takes more than posting on a few social networking sites, throwing up a website, and sending a few email blasts. To get the most from online marketing, you need to have targeted landing pages. These pages are designed so that each one has its purpose and is optimized for that purpose. People visiting that page should know exactly what is it you’re saying and what they need to do.