Online marketing is one of the most popular ways of bringing new clients to your construction business, but it takes more than posting on a few social networking sites, throwing up a website, and sending a few email blasts. To get the most from online marketing, you need to have targeted landing pages. These pages are designed so that each one has its purpose and is optimized for that purpose. People visiting that page should know exactly what is it you’re saying and what they need to do.
There are a multitude of components that determine where a company’s website will fall on a search engine results inventory. Optimizing your website’s rank can increase viewers and ultimately attract potential customers.
When you started your construction business, you probably thought you’d be, well, doing construction. You expected your duties to include managing your crew, working with clients, and maybe even spending some time getting your hands dirty on the job site. You probably didn’t anticipate sitting behind a computer trying to figure out how search engines work.
Email marketing is a cost-effective way to communicate with and reach out to potential customers. While people can be skeptics of email, those who utilize it as a marketing tool know its potential.
Let’s be honest: the Internet is probably the best thing that ever happened to business in the last decade. Through online advertising, you can reach out and connect with your ideal customer, both locally and across the world. Online advertising also enables you to save resources, regardless of whether in terms of time, money, or workforce, all with the added benefit of increasing your productivity and sales.
Social media today is one of the best tools for creating brand awareness and connecting with prospects. However, when it comes to generating leads and sales, other channels can be better suited for these goals, such as email marketing or pay-per-click advertising. After all, people don’t buy products after seeing a Facebook post, right? Well, not necessarily. If done correctly, social media can do more than just allow you to reach out to and engage with an audience. It can also help you generate leads and speed up your growth. According to recent reports, businesses that use social media for lead generation can see as much as a 24% increase in revenue.
The old way of reaching out to prospects and promoting your business is no longer effective. Customers have gotten better at tuning out sales messages. They use TiVo to skip through commercials and ad blockers to block brand messages.
You probably understand the importance of driving qualified traffic to your construction business, but how can you ensure that the people who land on your page are qualified and not just fly-by visitors who waste your resources and increase your bounce rate?
While providing outstanding service to your customers is paramount, it’s not the key to success. In the age of instant gratification, your customers are expecting quality services and are expecting them now. Most builders can comply with these requirements.
You may be a small business, but your ambitions are anything but that. You want to help people solve a problem they’re facing and improve their lives. You want to accelerate your growth but not by being overly aggressive but through adding value. Still, how can you compete with the big wolves in the industry and grow your customer base?