Online marketing is one of the most popular ways of bringing new clients to your construction business, but it takes more than posting on a few social networking sites, throwing up a website, and sending a few email blasts. To get the most from online marketing, you need to have targeted landing pages. These pages are designed so that each one has its purpose and is optimized for that purpose. People visiting that page should know exactly what is it you’re saying and what they need to do.
With the ever-changing dynamics of the construction industry, keeping up with new trends is essential, and can help your business save money, improve operational efficiency, and ultimately expand in a competitive market. 2018 promises a multitude of new trends, specific to technological developments in the construction sector.
During the cold winter months, construction jobs are often few and far between. This can be especially true if you live in the northern part of the country where the snow and ice storms can make it impossible to even get to the job site. The holiday season also often slows down the number of jobs and the availability of your crew. Add to this that your clients whose fiscal year follows the calendar year and you have the makings of a very slow season for your business.