In recent years, the construction industry has grown, and with this growth comes the demand for more skilled employees. Unfortunately, the number of qualified applicants hasn’t increased to meet this demand, leaving many construction crews shorthanded.
When it comes to growing your construction company, you have two choices: keep on doing what you’re doing and hope that you can expand, or craft a plan for growing your business through strategic objectives.
The summer is often the busiest season for trade companies, including construction businesses. The longer days and nice weather mean that projects are usually moving at full speed, and in many parts of the country, there’s nothing to slow down work like there is in the winter.
Marketing is a key part of running a construction company, even though it may be one of the tasks people rarely associate with the industry. Unfortunately, the truth of the matter is that every business, no matter what it does, must have a well-planned and executed marketing campaign in order to remain competitive.
As a construction company, you’re always lining up new projects to work on once your current ones are finished. That’s why generating new leads is important.