A vehicle can be more than a vehicle. With a stand-out vehicle wrap, you can turn your auto into a rolling billboard, advertising your goods and services. This is especially helpful for companies and industries that involve a lot of vehicles and time on the road such as a construction company. When it comes to construction marketing, a simple vehicle wrap can help spread your company’s brand far and wide.
However, there are some tips and tricks that should be followed for creating graphics for your vehicles. When it comes to construction marketing, in particular, you want to make sure you leave a good impression. Customers who are looking for construction services will be very particular when it comes to selecting the construction firms themselves. After all, no one wants a poorly built home or other structure.
Let’s go over some tips for auto graphics:
1. Start by Having a Great Brand
First, let’s address the skyscraper standing in front of us. When it comes to construction marketing, everything revolves around your brand. If you don’t have a great brand, you’re going to struggle with all of your construction marketing efforts.
Social media, vehicle wraps, ads, flyers, whatever. It’s hard to find success with marketing if your brand is subpar. At the end of the day, your construction marketing efforts will only be as strong as your brand. So before you even begin developing a vehicle wrap, you first need to audit your brand to make sure that it is up to par.
2. Design Your Wrap to Stand Out From Other Vehicles
When it comes to branding of any type, one of your biggest goals is to positively stand out. Let’s be honest, there are a number of construction companies, and they are often competing for business. With the right vehicle wrap, you can stand out at the work site and while on the road.
However, the key here is “standing out.” Most construction managers aren’t construction marketing experts. Sometimes, construction branding and marketing assets are, quite frankly, poorly done. You can stand out by using well-made marketing assets, and that can start with your vehicle wraps.
- Use bright colors
- Make sure the text is easy to read
- Ensure that everything is professionally designed
Often, it’s best to bring in a professional to help with the actual design. Marketing experts and small business coaches can help you put together a branding strategy and graphics that will stand out even in a crowded marketplace.
3. Do Not Use Photographs
Guess how long you’ll get to make an impression on customers? A few seconds, roughly two to be exact. That’s why you have to convey information quickly. This is especially true for vehicle wraps. Often, your vehicle will be in motion and/or your audience will be moving.
Owing to these challenges, you should avoid photographs because they are too complicated. Use your vehicle wrap to convey vital information. Your firm’s name, phone number, website, and construction specialty are a great start.
4. Keep the Copy Simple
Continuing off the last point, you have to keep your design simple. Your vehicle will be a moving billboard, so your audience will only have moments to read the words. Keep the copy as simple as possible. Often, it’s best to stick to the brand, tagline, phone number, website and little or nothing more.
If you have a long slogan, you might consider a shortened one for your auto wrap. Either way, a short tagline that conveys your value and specialties (i.e., flooring) is important. If you have a long name, like Wex, Cobbler, and Adams Construction, considered a shortened name, like WCA Construction.
5. Make it Instantly Understood and Recognizable
Beyond bright colors and catchy slogans, you need a professional eye for asset development and branding. Yes, developing good assets will require an investment. You could find a college student or someone lacking experience else to complete the work for free or at a reduced price. However, more often than not, you’ll end up losing money in the long run.
Remember, markets are crowded, so your ultimate goal with your vehicle wrap (and other marketing assets) is to stand out.
Conclusion: Vehicle Wraps are a Great Asset When Done Right
Vehicle wraps are fantastic for drawing eyes and drumming up leads. With a top-notch vehicle wrap, your brand and vehicles will help you stand out even on crowded roadways and at busy construction sites. The keyword here, however, is when done right. Construction marketing, like construction itself, is all about proper execution.