The construction industry can be a tough one to crack. Competition is fierce, and established relationships can make it hard for newcomers to enter the market. Construction marketing requires its own unique strategies and approaches. However, don’t let these challenges discourage you. By using tried-and-true strategies to grow your business, you stand a high chance of securing success.
Why do businesses fail? According to the Bureau of Labor Statistics, only about half of all businesses that started in 2010 survived to see their 6th year. Clearly, many businesses are successful. However, many businesses fail as well. Every experienced small business coach and manager knows that there are many risks for small businesses, but new owners may frequently overlook them.
Are you ready to grow your construction company? Today, within the range of promotional opportunities and expansion strategies, email marketing has emerged as one of the most efficient, affordable, and effective business techniques.
As with any year, you can expect to see the construction industry go through a few changes in 2018. Trends are always shifting, especially when new technology is introduced. If you’re in the construction industry, you know you have to watch these shifting trends and adapt to them as soon as you can to stay competitive. If you’re ready to get a head start on understanding these trends, here are some experts predict will be popular in construction this year.
With the steady growth the construction industry has shown over several years, now is a great time to start your own general contracting or construction business. Here are 8 steps to help you build your own business.
Online marketing is one of the most popular ways of bringing new clients to your construction business, but it takes more than posting on a few social networking sites, throwing up a website, and sending a few email blasts. To get the most from online marketing, you need to have targeted landing pages. These pages are designed so that each one has its purpose and is optimized for that purpose. People visiting that page should know exactly what is it you’re saying and what they need to do.
With the ever-changing dynamics of the construction industry, keeping up with new trends is essential, and can help your business save money, improve operational efficiency, and ultimately expand in a competitive market. 2018 promises a multitude of new trends, specific to technological developments in the construction sector.
During the cold winter months, construction jobs are often few and far between. This can be especially true if you live in the northern part of the country where the snow and ice storms can make it impossible to even get to the job site. The holiday season also often slows down the number of jobs and the availability of your crew. Add to this that your clients whose fiscal year follows the calendar year and you have the makings of a very slow season for your business.
So, you’ve decided to take your love for lawn-care and landscaping to the next level and turn it into a small business. Building it on a solid foundation and treating it as a real business, not as a hobby, are critical to achieving success.
