Starting a small business is exciting, liberating, and unfortunately, expensive. Depending on the industry type and market economy, you may need thousands of dollars in startup money and loans. Starting a construction company, for example, requires one to purchase incredibly expensive tools and machinery before opening their doors. Following equipment, a small business owner must have the funding to hire employees, cover office space, and more. Where can you raise all of this money from?
The old way of reaching out to prospects and promoting your business is no longer effective. Customers have gotten better at tuning out sales messages. They use TiVo to skip through commercials and ad blockers to block brand messages.
You may be a small business, but your ambitions are anything but that. You want to help people solve a problem they’re facing and improve their lives. You want to accelerate your growth but not by being overly aggressive but through adding value. Still, how can you compete with the big wolves in the industry and grow your customer base?