Social media today is one of the best tools for creating brand awareness and connecting with prospects. However, when it comes to generating leads and sales, other channels can be better suited for these goals, such as email marketing or pay-per-click advertising. After all, people don’t buy products after seeing a Facebook post, right? Well, not necessarily. If done correctly, social media can do more than just allow you to reach out to and engage with an audience. It can also help you generate leads and speed up your growth. According to recent reports, businesses that use social media for lead generation can see as much as a 24% increase in revenue.Details
Owning a business in the overcrowded landscaping industry is not for the faint of heart. You need persistence, determination, and a strong mind to withstand the day in, day out work.Details
There are many facets associated with running a building business. Of course, you need to track your costs, materials, expenses, and avoid shortages.
In order to keep finances in line, it is important to maintain a positive cash flow. When your business has a positive cash flow, it is running smoothly. Use these 9 tips to find out how.Details
The old way of reaching out to prospects and promoting your business is no longer effective. Customers have gotten better at tuning out sales messages. They use TiVo to skip through commercials and ad blockers to block brand messages.Details
Perhaps the biggest mystery in entrepreneurship is why some of the businesses that seem to do everything right still fail.
In the construction industry, the prospects are even grimmer than in others. Although the market has made an impressive recovery since the 2008 financial crisis, most companies still find it difficult to appropriately scale and succeed. In fact, reports show that only 47% are still operating after four years.Details
Earlier this year, the Construction Marketing Association asked how construction professionals nationwide had planned their marketing budgets for 2017. In response, 96.4% of them said that they want to increase their marketing efforts, and a vast majority stated that they planned to boost investments in their online presence.Details